Soft Touch AB Appointed Official Representative of Jokasafe
Jokasafe Oy, add to Soft Touch's premium glove range with Finnish-made PVC and chemical-resistant gloves. The partnership expands the portfolio with technically advanced and more sustainable solutions for demanding industrial environments.
Soft Touch AB strengthens its position within the premium segment by becoming the official representative of Jokasafe Oy, a Finnish manufacturer of professional safety gloves with more than 60 years of production and technical development expertise.
The partnership forms part of Soft Touch’s long-term strategy to expand its premium offering with specialized brands that combine technical performance, sustainability, and European quality standards.
Jokasafe is widely recognized for its high-performance PVC/vinyl gloves, manufactured in Finland using European raw materials and featuring 100% cotton lining. The products are developed for demanding professional environments including industrial applications, chemical handling, offshore operations, and extreme temperature conditions.
Jokasafe's Finnish-made range of gloves
A key strength of the Jokasafe portfolio is its bio-attributed material solutions based on renewable raw materials, reducing environmental impact without compromising durability or protection levels — fully aligned with Soft Touch’s ambition to combine premium quality with responsible business practices.
"Our strategy is clear – we aim to be a strong player in the premium segment. With Jokasafe, we complement our portfolio with a European specialist in chemical and PVC gloves. This strengthens our market position and provides our customers with solutions that combine heritage, innovation, and sustainability,” says Michael Cederkvist, CEO, Soft Touch.
Through this collaboration, Soft Touch broadens its offering to distributors and industrial clients seeking technically advanced glove solutions for specialized working environments where quality and safety are non-negotiable. This partnership marks another step in the company’s long-term development — building a portfolio of premium brands with clear market positioning and strong differentiation.
The new welding glove is now available in stock directly from Soft Touch AB as well as through our network of distributors of personal protective equipment and welding accessories.
For more information, please contact:
Michael Cederkvist, CEO, +46 31-548050, michael.cederkvist@softtouch.se
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