Soft Touch AB expands and recruits a new sales manager

Johannes Unsgaard

Johannes Unsgaard has many years of experience from the PPE business with his last employment as sales director at Arbesko, a Bergman & Beving company. With his background from Nordiska Textilakademin, Naturkompaniet, Taiga and lastly Arbesko he has gathered valuable experiences and an extensive network in the business.

As a sales manager at Soft Touch AB he will continue to manage daily business and at the same time develop the company sales strategy further.

- Johannes will fit in very well at Soft Touch. With his energy and drive we will continue to develop profitable business both for us and our customers. He is a proven and experienced reformation leader, has a broad perspective in terms of sales and is already an appreciated person with our current partners, says Michael Cederkvist, owner and CEO at Soft Touch AB.

- It will be very stimulating to be a part of Soft Touch, a family owned company with a rich history, with both their own and external trademarks in their range. I’m looking forward to together with my new colleagues create, contribute and continue to develop the fine family owned Soft Touch further, says Johannes Unsgaard.

- When Johannes assumes his position, I will be able to focus on and take charge of our new line of business, Professional Services during spring 2020, Michael Cederkvist concludes.

Johannes Unsgaard assumes his position at Soft Touch AB on 1 March 2020.

For more information on Soft Touch professional services click here or watch the movie:

For more information

For questions or more information, please contact Michael Cederkvist via e-mail: or call: +46 31-54 80 50.