2009-09-18

Protection Guide for iPhone

The answers to your questions are just a click away. We are launching the Skydd.com Information Centre where the first guide out, is our Protection Guide. The information on rules, requirements and function regarding safety equipment, can sometimes be both inadequate and difficult to understand. This is our way of making it more comprehensible and accessible.

2009-09-18

Skydd.com info centre

We are launching a portal of knowledge to help you in your selection of safety equipment Skydd.com is now improving its site with more information and knowledge within personal protective equipment. Through the information bank at Skydd.com’s information centre, you have access to reference-works that will help you choose the right equipment and make better decisions on your purchases. The first guide to be launched is the Protection guide.

2009-05-14

Soft Touch Open 2009

Another great contest is complete with Soft Touch AB as its main sponsor.

2008-11-19

Soft Touch Adventure 2008

Soft Touch is sponsoring the fourth adventure in which our adventurers seek new challenges they had never tried before. Mount Merapi outside Yogyakarta in Indonesia, was climbed successfully by our team with equipment from Soft Touch.

2008-10-21

Quality assurance for gloves

How do you feel safe as a user or a purchaser that the gloves that you order will protect against the elements it is suppose to? There is a categorization system with a scale of 1-3, where 3 is the most advanced with the highest grade of protection. Most gloves in the industry fall within category 1 and 2. Soft Touch is constantly working to upgrade our gloves and now has 15 new gloves soon ready for Category 2.

2008-10-21

Our e-commerce keeps going strong.

In May 2008, Soft Touch started collaborating with a dozen suppliers to start an e-commerce site offering a wide product range with a joint storage solution. "The project is growing and we see continued strong interest from both retailers and suppliers to join," Soft Touch Sales Manager Anders Dison says. Retailers see more and more advantages of shopping products from multiple suppliers in one place as well as being offered direct delivery to the end-customers and suppliers, the portal offers a more cost-effective distribution, being an engine for growth.

2008-09-24

Soft Touch Malaysia is expanding

Generally when recruiting Swedish staff, it is done on location in Sweden. Soft Touch Malaysia on the other hand, whom is accustomed to doing things unconventionally, now recruited a Swede that was already stationed in Kuala Lumpur. We would like to welcome Andreas Linder as our new graphic manager and strategic developer of our e-commerce solutions. He joined us on August 25th. Andreas has since 1998 been working through the entire width of the graphic design industry in several countries such as England, Japan, and Singapore.

2008-05-16

Small businesses strikes back on buying trends in the safety industry.

As a result of the large chains shopping-sprees in the industry for personal protection, independent suppliers risk bankruptcy due to lack of distribution. A new and revolutionizing e-commerce system could be the answer. As a collected group and under a common portal, the independent suppliers are ready to stand up and fight the larger companies.

2008-05-12

Soft Touch Open 2008

Another great contest is complete with Soft Touch as its main sponsor.

2008-03-10

Colt is expanding

Colt has received a number of new items in its product line and our new work wear pants are already a huge success. We would also like to emphasize our new high visibility work wear, " Görel Boman, Soft Touch own in-house designer, says." All the safety clothes are certified in accordance with EN 471. For the exhibition later this spring, we will also be presenting additional new items and we are also looking forward to starting up our new website with just Colt products. We are continuing our efforts to develop new products and improve quality continuously.

2008-03-10

Soft Touch introduces improvements for the customers

Shortly Soft Touch will be launching a new feature, e-mail notification of all goods leaving the warehouse. "A transport-document will automatically be sent via e-mail to the customer containing information on what has been delivered and the date of delivery of any outstanding orders. The e-mail includes a link where the customer can track their delivery, " Magnus Gustafsson, logistics manager, explains.

2007-10-02

Soft Touch AB acquires Lemonapp AB

A company must always ask how they can improve for their customers benefit. This is precisely the reason why Soft Touch has taken a further step in this direction. Soft Touch AB has acquired Lemonapp AB, a consultancy firm that offers internet solutions and custom web systems for clients.

2007-09-06

Soft Touch Adventure 2007

Soft Touch is sponsoring the third climbing adventure of our adventurers, looking at what mountains they were to conquer. This year it was the highest mountain in Indochina in northern Vietnam, Mt. Fansipan.

2007-04-25

Soft Touch Open 2007

Another great contest is complete with Soft Touch as its main sponsor.

2007-02-26

China, no more a low wage country

Swedish newspaper Dagens Industri interviewed Michael Cederkvist. China is no longer a low-wage country for the Gothenburg based company Soft Touch, which sells work gloves and protective clothing for the industry. "The production of low cost products in China is over," says company owner and CEO Michael Cederkvist.

2007-02-15

Turnover increased by nearly 30%

When the figures for 2006 now are ready it shows a strong year for Soft Touch. Sales leapt by 28.6 percent in 2006. The explanation is the successful development of the company.

2007-02-15

Soft Touch introduces transfer print services

Soft Touch continues to broaden the company services. Starting 2007, Soft Touch now solid transfer prints on all work wear through Transide AB.
- "In our ongoing dialogue with customers, we have realized the need for a more effective management of prints on our clothing. We now have a solution", says Michael Cederkvist, CEO of Soft Touch.

2006-09-15

Soft Touch, in collaboration with the Frölunda Indians ice hockey team

Frölunda Indians and Soft Touch are now cooperating, regarding manufacturing and selling of gloves. Soft Touch will manufacture and sell a special protective glove in goat skin for winter-use, with the well known Frölunda Indians hockey team logo on.

2006-09-13

Soft Touch in a partnership with world leading North®

Soft Touch widens its product range and is launching a partnership with North ®, one of the world's leading manufacturers of protective equipment.
- " With North ® in our product portfolio, we are now a complete supplier of safety equipment. But we will of course continue to produce gloves at the same rate as before", says Michael Cederkvist, CEO of Soft Touch.

2006-08-09

Soft Touch Adventure 2006

Soft Touch would like to congratulate Robert and his team on yet another achivement, this time our adventurers climbed Mount Fuji in Japan.

2006-05-13

Soft Touch Open 2006

It was a very successful event with an increased number of competitors, the largest increase was young people (11-14 years) compared to the previous year. We used a new lottery system that divided wrestlers into two groups which were well received by the leaders and the wrestlers.

2006-03-20

New EDI solutions

During this spring, Soft Touch will have a full EDI solution.
- "It allows the customer to receive an e-mail where, he can find track their goods with a single click. “The only requirement is that the customer registers their e-mail address with us", Magnus Gustafsson, logistics manager, says.

2005-09-13

Soft Touch Open 2005

Soft Touch awards two scholarships in the wrestling competition. In 2005 the scholarship receivers were Malin Bergman, BK Snar and Alexander Jersgren, Marsvinsholm IF. During the awards ceremony interviews were made with winners.

2005-05-27

Soft Touch is sponsoring Ostindiefararen

Building the world's largest sailing wooden ships in modern times requires great efforts both regarding materials and finances and let’s not forget labour. In order to realize this unique project help from the outside has been required. Soft Touch has donated money and gloves in order to make this truly amazing project a reality.

2004-10-19

Soft Touch is sponsoring the Paris Dakar 2005

For the second year in a row, we are sponsoring Inventor Racing Team, a Danish-Swedish team, participating in the Dakar Rally for the third consecutive year. Inventor VR5D, as the race-car is called, has a Volvo XC70 body on a special custom made frame.

2004-10-15

Soft Touch in channel TV4

During spring in 2004 a crew from Swedish television, channel 4 was in China to cover “China – the new superpower”. The reporter Bim Enström traveled around China for 14 days to depict a giant country with its strong development. Soft Touch is one of the companies that has been present in China for a long time. The show “Kalla fakta” mentioned Soft Touch in very positive terms in the TV program about China.

2004-06-28

Soft Touch expands with additional sales staff

Soft Touch is looking for new indoor sellers to our existing sales team. We are looking for people with strong motivation and initiative with the ability to be flexible in your tasks. For more information about the job, contact Anders Dison on
+46 31-54 80 50.

A brief introduction to the Soft Touch group, our history, our logistics solution and our vision for the future.

A statement of how we enable suppliers to benefit from working with us.